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Marketing Skills
irinabuht12-oss/marketing-skills
Claude skills for marketing: 49 free marketing skills for Claude Code and claude.ai (Google Ads, Meta Ads, SEO, AI visibility) + the Ryze Google Ads MCP / Meta Ads MCP: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
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Install the skills
npx skills add irinabuht12-oss/marketing-skillsInstalls into Claude Code, Codex, Cursor, OpenCode and the other agents it finds on your machine.
/plugin marketplace add irinabuht12-oss/marketing-skillsRun inside Claude Code, then pick what to install from /plugin.
git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git /tmp/marketing-skills
cp -r /tmp/marketing-skills ~/.claude/skills/marketing-skillsClaude Code reads ~/.claude/skills/ (or .claude/skills/ in a project). Other agents read the same SKILL.md format from their own skills folder.
Inside this repo
48 of 49 skills
ab-test-analyzerStatistical significance calculator for A/B test results with sample size requirements, segment breakdowns, and hypothesis generation. Use when feeding test results, checking statistical significance, calculating sample sizes, analyzing experiment outcomes, or generating next test ideas based on res
skills/ab-test-analyzerab-test-setup-and-analysisDesigns statistically valid split tests for ads, audiences, landing pages, or bid strategies. Calculates required sample sizes before you start, monitors results during the test, and calls winners when statistical significance is actually reached — not when you feel like one is winning. Platform: Goskills/ab-test-setup-and-analysisaccount-structure-reviewEvaluates your campaign and ad set structure against your actual goals and budget. Flags over-segmentation that fragments your data, under-segmentation that hides performance differences, budget allocation issues, and consolidation opportunities that would improve algorithmic delivery and your abiliskills/account-structure-reviewad-copy-variant-generatorAnalyzes your top performing ads, identifies what's working in the hooks, CTAs, messaging angles, and formats, then generates new variants that follow the same winning patterns while introducing enough variation to test meaningfully. Platform: Google and Meta.skills/ad-copy-variant-generatorad-extension-auditReviews all your Google Ads extensions — sitelinks, callouts, structured snippets, call extensions, image extensions, price extensions — across every campaign. Flags what's missing, what's underperforming, what's outdated, and writes replacements based on your best performing ads and landing pages. skills/ad-extension-auditad-spend-allocatorMulti-channel budget optimization using MER, marginal ROAS, and diminishing returns analysis. Use when pasting multi-channel spend and results data, requesting reallocation recommendations, analyzing budget shift priorities, or optimizing marketing efficiency across Google, Meta, TikTok, and other cskills/ad-spend-allocatorai-visibility-auditAudit how visible your brand is inside AI answers (ChatGPT, Claude, Gemini, Perplexity, AI Overviews). Claude builds a prompt panel for your category, scores where you show up vs competitors, and turns the gaps into a prioritized fix list. Platform: AI visibility.skills/ai-visibility-auditanomaly-detectionCatches unusual performance changes across your accounts — CPC spikes, CVR drops, spend surges, impression collapses, CTR shifts — and flags them with context about what likely changed. The goal is to catch problems in hours instead of discovering them days later during a routine check. Platform: Goskills/anomaly-detectionattribution-model-comparisonRuns your conversion data through different attribution models side by side — last click, first click, linear, time decay, position based, and data-driven. Shows you how credit shifts between campaigns depending on the model so you can make better budget decisions instead of over-investing in last-tskills/attribution-model-comparisonaudience-overlap-analysisCompares your Meta ad sets and identifies where audiences overlap significantly, causing your ads to compete against each other in the same auctions. Tells you exactly which ad sets are cannibalizing each other and how much it's costing you in inflated CPMs. Platform: Meta.skills/audience-overlap-analysisbid-strategy-recommendationsAnalyzes your campaign history, conversion volume, CPA targets, and auction dynamics, then recommends the right bid strategy for each campaign — manual CPC, target CPA, target ROAS, maximize conversions, or maximize conversion value. Not a blanket recommendation, but campaign-by-campaign based on thskills/bid-strategy-recommendationsbrand-answer-monitoringTrack how AI assistants describe your brand over time and catch wrong, outdated, or damaging claims. Claude builds your monitoring prompt set, compares runs week over week, and drafts the correction plan when answers drift. Platform: AI visibility.skills/brand-answer-monitoringbudget-scenario-plannerModels what happens to your CPA, ROAS, conversion volume, and impression share when you increase or decrease budget by any amount. Uses your actual account data and historical diminishing returns patterns, not generic industry assumptions. Platform: Google and Meta.skills/budget-scenario-plannercampaign-naming-convention-builderBuilds a consistent, filterable naming convention across your Google and Meta accounts based on your campaign types, objectives, targeting, and reporting needs. Makes filtering, reporting, and cross-platform analysis actually work instead of guessing what "Campaign_v3_Final_NEW" means. Platform: Gooskills/campaign-naming-convention-builderchannel-mix-optimizerGiven your total budget, recommends the optimal split across Google Search, PMax, Meta prospecting, Meta retargeting, and any other active channels based on your last 60-90 days of marginal ROAS and CPA by channel. Tells you where each additional dollar produces the best return. Platform: Google andskills/channel-mix-optimizercitation-source-gap-finderFind the exact pages AI assistants cite when answering questions in your category, and identify which ones you can get into. Claude clusters the cited sources, scores each by attainability, and outputs an outreach/content plan. Platform: AI visibility.skills/citation-source-gap-finderclient-report-narrativesTakes your raw campaign performance data and writes the executive summary paragraph that goes at the top of the report. The plain English explanation of what happened, why it happened, and what's being done about it. The part every client actually reads. Platform: Google and Meta.skills/client-report-narrativescompetitor-creative-analysisPulls competitor ads from Meta Ad Library and Google Ads Transparency Center, categorizes their messaging angles, formats, CTAs, and creative types, then identifies gaps in their approach you can exploit and patterns worth testing in your own campaigns. Platform: Meta.skills/competitor-creative-analysiscompetitor-teardownSystematic competitive analysis covering positioning, messaging hierarchy, objection handling, and CTA strategy from landing page URLs or screenshots. Use when pasting a competitor URL, uploading competitor screenshots, requesting positioning analysis, or needing to understand competitive messaging skills/competitor-teardowncontent-aeo-optimizerRewrite existing pages so AI assistants can extract, quote, and cite them. Claude restructures your content into answer-ready blocks — direct answers, comparison tables, stats with sources, schema — without wrecking the human reading experience. Platform: AI visibility.skills/content-aeo-optimizercontent-repurposerTransform one long-form piece into multiple platform-specific content derivatives including LinkedIn posts, tweet threads, email snippets, ad hooks, and video scripts while maintaining voice consistency. Use when given a blog post, article, or pillar content to atomize across channels. Platform: Gooskills/content-repurposerconversion-path-analysisMaps out how users move through your funnel from first ad click to conversion. Identifies where the biggest drop-offs happen, which campaigns contribute most at each stage, and how long the typical conversion path takes across different audience segments. Platform: Google and Meta.skills/conversion-path-analysiscpa-diagnosticsWhen your CPA spikes, Claude breaks down exactly what caused it. It looks across your campaign data and isolates the contributing factors — audience fatigue, bid landscape shifts, creative decay, landing page conversion drops, budget distribution changes, or new competitor activity. Platform: Googleskills/cpa-diagnosticscreative-fatigue-detectionMonitors your ads for early signs of fatigue before performance fully collapses. Tracks frequency buildup, CTR decay, CPM increases, and engagement drops across all active creatives and tells you which ones need rotation now vs next week. Platform: Meta.skills/creative-fatigue-detectionday-hour-performance-breakdownAnalyzes performance by day of week and hour of day across your campaigns. Identifies when your ads perform best and worst, recommends ad schedule adjustments with estimated savings, and tells you exactly what you'd give up by restricting hours. Platform: Google and Meta.skills/day-hour-performance-breakdowndevice-performance-splitAnalyzes how your campaigns perform across mobile, desktop, and tablet. Identifies where device performance diverges significantly and recommends bid adjustments, campaign splits, or creative/landing page changes to capture the gap. Platform: Google and Meta.skills/device-performance-splite2e-seo-assistantFull SEO workflow covering technical audits, content gaps, backlink opportunities, on-page fixes, and content briefs. Use when given a site and target keywords to get complete SEO analysis and actionable content plans. End-to-end SEO in one skill. Platform: Google.skills/e2e-seo-assistantemail-sequence-writerWrite complete nurture email sequences with subject lines, preview text, and body copy using proven copywriting formulas. Use when given ICP, offer, and objections to generate full email flows, creating welcome sequences, writing promotional emails, or maintaining voice consistency throughout email skills/email-sequence-writerfrequency-cap-recommendationsAnalyzes frequency data across your Meta campaigns, identifies where you're overserving ads to the same people, and recommends frequency caps by campaign objective. Tells you the point where additional impressions stop driving conversions and start burning money. Platform: Meta.skills/frequency-cap-recommendationsgeo-performance-analysisBreaks down campaign performance by geographic location at whatever level matters — country, state, city, DMA, zip code. Flags underperforming geos that are quietly eating budget and high-performing ones that deserve more spend. Recommends geo bid adjustments or campaign splits. Platform: Google andskills/geo-performance-analysisgoogle-ads-auditComprehensive Google Ads account health analysis detecting wasted spend, search term leaks, negative keyword gaps, bid strategy issues, and Quality Score problems. Use when analyzing campaign data, pasting Google Ads exports, reviewing account performance, or requesting a full diagnostic of advertisskills/google-ads-auditicp-research-assistantBuild detailed B2B buyer personas with pain points, objections, buying triggers, and messaging angles. Use when given a product and market to research ideal customer profiles, creating buyer personas, or needing to understand who you're selling to before launching campaigns. Platform: Google and Metskills/icp-research-assistantkeyword-cannibalization-checkIdentifies where your own keywords and campaigns are competing against each other in Google Ads auctions. Finds duplicate keywords across campaigns, overlapping match types that trigger the same queries, and ad groups stealing traffic from each other — all of which inflate your CPCs and mess up yourskills/keyword-cannibalization-checklanding-page-audit-39CRO analysis for landing pages evaluating headline clarity, CTA placement, trust signals, mobile friction, and conversion killers. Use when uploading a landing page screenshot, pasting a URL for review, requesting conversion rate optimization feedback, or auditing page effectiveness prioritized by iskills/landing-page-audit-39landing-page-auditReviews your landing pages against the ads driving traffic to them. Checks for message match between ad copy and page content, CTA clarity, above-the-fold alignment, form friction, and flags any disconnects between what the ad promises and what the page delivers. Platform: Google and Meta.skills/landing-page-auditlinkedin-ads-auditLinkedIn Ads campaign analysis for B2B marketers detecting CTR issues, audience quality problems, lead gen form friction, and budget inefficiencies. Use when pasting LinkedIn campaign exports, analyzing B2B ad performance, or auditing LinkedIn advertising spend. Platform: LinkedIn.skills/linkedin-ads-auditmeta-ads-auditMeta/Facebook/Instagram Ads campaign structure analysis detecting creative fatigue, audience overlap, scaling opportunities, and iOS tracking verification issues. Use when pasting Meta account data, analyzing Facebook ad performance, reviewing Instagram campaigns, or requesting audit of social adverskills/meta-ads-auditpacing-monitorTracks daily spend against monthly budget targets across all campaigns and accounts. Tells you exactly where you'll land at current pace, flags campaigns that are over or underspending, and calculates the daily budget adjustments needed to hit your target by month end. Platform: Google and Meta.skills/pacing-monitorperformance-benchmarkingCompares your key metrics against industry benchmarks for your specific vertical, campaign type, and platform. Tells you where you're ahead, where you're behind, and where there's room to improve — adjusted for your account size and spend level, because a $10K/month account and a $500K/month accountskills/performance-benchmarkingprogrammatic-seo-builderCreate scalable programmatic SEO page templates with title patterns, internal linking logic, schema markup, and thin content avoidance strategies. Use when given a niche and data source to build page templates, establishing programmatic SEO structure, or scaling content production with templates. Plskills/programmatic-seo-builderprogrammatic-seo-playbookReplicate the 7 programmatic SEO plays that took Zapier, Clay, Composio, Gamma, Mintlify, HeyGen and HubSpot to #1 in Google and ChatGPT. Use when a company wants to generate pages at scale from its own data (integrations, companies, languages, user content, customer backlinks, free tools) and needsskills/programmatic-seo-playbookquality-score-breakdownBreaks down Quality Score components for your Google Ads keywords — expected CTR, ad relevance, and landing page experience — and tells you exactly which component is dragging each keyword down, with specific fixes ranked by potential CPC impact. Platform: Google.skills/quality-score-breakdownreddit-ads-auditReddit Ads campaign analysis detecting community targeting issues, creative fatigue, bid inefficiencies, and subreddit performance problems. Use when pasting Reddit Ads data, analyzing subreddit targeting, or auditing Reddit advertising spend for B2B or B2C campaigns. Platform: Reddit.skills/reddit-ads-auditretargeting-window-analysisAnalyzes your conversion lag data to determine the optimal retargeting window for each audience segment. Tells you whether your 30-day retargeting window should actually be 7 days, 14 days, or 60 days based on when people actually convert after their first visit. Platform: Meta.skills/retargeting-window-analysisroas-forecastingProjects your ROAS for the next 30, 60, and 90 days based on current performance trends, seasonality patterns from your historical data, and planned budget or campaign changes. Gives you a range with confidence intervals, not a single number pretending to be precise. Platform: Google and Meta.skills/roas-forecastingsearch-term-miningAnalyzes your search term reports across all campaigns and surfaces high-intent terms you're not bidding on yet. Groups them by theme, estimates their potential volume and CPA, and recommends match types and starting bids for each. Platform: Google.skills/search-term-miningutm-tracking-generatorGenerate consistent UTM parameters, GA4 event naming, and conversion tracking specs following taxonomy best practices. Use when describing campaign structure, requesting UTM links, needing GA4 event names, or wanting to standardize tracking nomenclature across marketing channels. Platform: Google anskills/utm-tracking-generatorwasted-spend-finderScans your Google and Meta accounts for money being spent on search terms, placements, audiences, and ads that produce zero or near-zero conversions. Delivers clean exclusion lists you can upload directly. Platform: Google and Meta.skills/wasted-spend-finderDocumentation
README
Claude Skills for Marketing: 49 free marketing skills for Claude Code and claude.ai
Skip the setup: use the hosted Ryze MCP (no developer token, no Google Cloud project, approval-gated writes).
49 free Claude skills for marketing (marketing skills for Claude Code, Claude Desktop and claude.ai): Google Ads, Meta Ads, SEO and AI visibility, with the Ryze MCP (a Google Ads MCP and Meta Ads MCP in one connector) for live account data. Built by Ryze AI.
Install in 30 seconds
1. Connect the Ryze MCP (free, gives Claude your live Google Ads / Meta Ads / GA4 / Search Console data):
claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
In claude.ai or Claude Desktop: Settings → Connectors → Add custom connector → paste https://connector.get-ryze.ai/mcp. Works in Cursor and ChatGPT too. 2-minute setup guide →
2. Install the skills as a Claude Code plugin (the connector comes bundled):
claude plugin marketplace add irinabuht12-oss/marketing-skills
claude plugin install marketing-skills@ryze
Or copy them by hand:
git clone https://github.com/irinabuht12-oss/marketing-skills && cp -r marketing-skills/skills/* ~/.claude/skills/
Or download everything: all-marketing-skills.zip
Product pages: Google Ads MCP · Meta Ads MCP
3. Ask: "audit my Google Ads for wasted spend", "why did my Meta CPA go up this week", "which AI engines cite my site".
📖 Full guide: 98 Claude marketing skills, ranked by job →
Folders
- Claude skills for Google Ads — audits, diagnostics, and optimization skills for Google (and cross-platform Google + Meta) campaigns
- Claude skills for Meta Ads — creative fatigue, audience overlap, retargeting, and Meta-specific audits
- Claude skills for SEO — end-to-end SEO assistant and programmatic SEO builder
- Claude skills for AI visibility — get your brand cited by ChatGPT, Claude, Gemini, Perplexity, and AI Overviews
What's Inside
| Skill | What It Does |
|---|---|
| Google Ads Audit | Find wasted spend, search term leaks, negative keyword gaps, bid strategy issues |
| Meta Ads Audit | Detect creative fatigue, audience overlap, tracking problems, scaling opportunities |
| LinkedIn Ads Audit | Analyze CTR benchmarks, audience quality, lead gen form friction, budget efficiency |
| Reddit Ads Audit | Fix community targeting, creative fit, subreddit performance, bid inefficiencies |
| Ad Spend Allocator | Get budget reallocation recommendations across channels |
| A/B Test Analyzer | Calculate statistical significance and sample size requirements |
| Competitor Teardown | Analyze any landing page for positioning and messaging |
| Landing Page Audit | Find conversion killers and CTA issues |
| UTM & Tracking Generator | Create consistent UTM links and GA4 event names |
| Email Sequence Writer | Write full nurture sequences with subject lines |
| Content Repurposer | Turn 1 blog post into LinkedIn, Twitter, email, and video content |
| Programmatic SEO Builder | Build scalable page templates with schema markup |
| Programmatic SEO Playbook | The 7 plays that got Zapier, Clay, Composio, Gamma, Mintlify, HeyGen and HubSpot to #1 in Google and ChatGPT, scored and designed for your company |
| ICP Research Assistant | Build buyer personas with pain points, objections, buying triggers |
| E2E SEO Assistant | Get technical audits, content gaps, backlink opportunities, content briefs |
Common questions
What are Claude skills for marketing? Markdown instructions Claude loads on demand: each skill tells Claude how to audit a Google Ads account, diagnose Meta creative fatigue, build a programmatic SEO plan or check AI visibility, step by step, with the data it should pull.
How do I install marketing skills in Claude Code? claude plugin marketplace add irinabuht12-oss/marketing-skills then claude plugin install marketing-skills@ryze. Or copy the skills/ folders into ~/.claude/skills/.
Do the skills need the Ryze MCP? No. They run on pasted exports too, but with the free connector (claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp) Claude reads your live Google Ads, Meta Ads, GA4 and Search Console data itself.
Do they work in Cursor, ChatGPT or Claude Desktop? Yes. The skills are plain Markdown and the connector URL is the same in every client.
Are they free? Yes, all 49, MIT licensed, no signup.
Requirements
- Claude Pro, Max, Team or Enterprise at claude.ai, or Claude Code / Cursor
- The free Ryze MCP connector for live account data (skills also run on pasted exports)
Support
These skills are 100% free.
Need help? Contact us at hello@get-ryze.ai
Built by Ryze AI — AI that runs your paid ads