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Social Media Research Skills
ScrapeCreators/social-media-research-skills
AI agent skills for social media research. Outlier posts, comment mining, competitor teardowns, ad libraries & trends across TikTok, Instagram, YouTube, Reddit, X, LinkedIn & more. Powered by ScrapeCreators. Works with Claude Code, Cursor, Codex, Gemini CLI.
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- Skills inside
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Get started
Install the skills
npx skills add ScrapeCreators/social-media-research-skillsInstalls into Claude Code, Codex, Cursor, OpenCode and the other agents it finds on your machine.
/plugin marketplace add ScrapeCreators/social-media-research-skillsRun inside Claude Code, then pick what to install from /plugin.
git clone --depth 1 https://github.com/ScrapeCreators/social-media-research-skills.git /tmp/social-media-research-skills
cp -r /tmp/social-media-research-skills ~/.claude/skills/social-media-research-skillsClaude Code reads ~/.claude/skills/ (or .claude/skills/ in a project). Other agents read the same SKILL.md format from their own skills folder.
Inside this repo
13 skills
ad-library-teardownUse when the user wants to analyze active ads from Meta/Facebook, Google, or LinkedIn ad libraries; tear down a competitor's messaging; extract hooks, offers, CTAs, video transcripts, landing page claims, and test ideas from public ads.
skills/ad-library-teardownaudience-researchUse when the user wants to evaluate a creator, influencer, or brand audience using public profile signals, TikTok audience demographics, follower/following data, comments, geography, language, and content fit. Helps judge sponsorship and market fit.skills/audience-researchcomment-miningUse when the user wants to mine comments and replies for audience reactions, customer language, questions, objections, complaints, product ideas, buying intent, sentiment, or voice-of-customer insights from public social posts and videos.skills/comment-miningcompetitor-social-researchUse when the user wants to research competitors' social media strategy, compare brands or creators, find what content is working in a niche, identify content gaps, or produce a practical social strategy brief from public social data.skills/competitor-social-researchcontent-repurposingUse when the user wants to turn public social videos, transcripts, posts, or creator research into reusable content assets such as LinkedIn posts, X threads, short-form scripts, newsletters, blog outlines, carousels, or content calendars.skills/content-repurposingcreator-profile-teardownUse when the user wants to analyze a creator, influencer, founder, or brand social account and understand positioning, content pillars, outlier posts, hooks, format choices, audience reaction, and what can be copied or tested.skills/creator-profile-teardowninfluencer-prospectingUse when the user wants to find creators, influencers, affiliates, or social accounts in a niche for outreach, partnerships, sponsorships, UGC, seeding, or competitive research. Produces scored prospect lists from public social data.skills/influencer-prospectingoutlier-post-finderUse when the user wants to find posts, videos, reels, shorts, tweets, or social content that overperformed versus a creator, brand, or competitor baseline. Finds outliers, explains why they worked, extracts hooks and formats, and produces a practical swipe file.skills/outlier-post-finderproduct-demand-researchUse when the user wants to validate a product idea, find pain points, mine demand signals, discover objections, or gather voice-of-customer language from Reddit, social posts, video transcripts, and comments. Produces evidence-backed product research.skills/product-demand-researchscrapecreators-api- Scrape and extract public data from 27+ social media platforms using the ScrapeCreators REST API. Covers TikTok, Instagram, YouTube, LinkedIn, Facebook, Twitter/X, Reddit, Threads, Bluesky, Pinterest, Snapchat, Twitch, Kick, Truth Social, TikTok Shop, Google, and link-in-bio services (Linktree, Koskills/scrapecreators-apisocial-listening-briefUse when the user wants a social listening report about what people are saying about a brand, person, product, topic, category, or niche across public social platforms. Produces cited themes, sentiment caveats, notable posts, and recommended actions.skills/social-listening-brieftranscript-intelligenceUse when the user wants to summarize, analyze, or repurpose transcripts from TikTok, Instagram, YouTube, Facebook, X/Twitter, LinkedIn, Rumble, or Reddit video posts. Extracts hooks, claims, quotes, content atoms, themes, and reusable scripts.skills/transcript-intelligencetrend-discoveryUse when the user wants to discover trending social topics, hashtags, sounds, posts, reels, shorts, creators, or formats in a niche. Searches public trend and discovery endpoints, ranks evidence, and turns trends into practical content angles.skills/trend-discoveryDocumentation
README
Social Media Research Skills for AI Agents
Practical AI agent skills for social media research, powered by ScrapeCreators.
These skills help agents find outlier posts, mine comments, summarize transcripts, tear down competitors, analyze ad libraries, and turn public social data into useful business artifacts.
This is not just endpoint routing. The goal is to give your AI agent complete research workflows it can run across TikTok, Instagram, YouTube, Reddit, X/Twitter, LinkedIn, Facebook, Threads, Bluesky, Pinterest, Rumble, ad libraries, and more.
Install
npx skills add ScrapeCreators/social-media-research-skills
Works with Claude Code, Cursor, OpenAI Codex, GitHub Copilot, Gemini CLI, Windsurf, VS Code, and other agents that support the Agent Skills spec.
Setup
Set your ScrapeCreators API key:
export SCRAPECREATORS_API_KEY=sk_...
Get a key at scrapecreators.com.
Available Skills
| Skill | Use it when you want to... | Output |
|---|---|---|
outlier-post-finder |
Find posts, reels, shorts, tweets, or videos that beat a creator's baseline | Outlier table, repeatable patterns, hooks to steal |
transcript-intelligence |
Analyze video transcripts from TikTok, Instagram, YouTube, Facebook, X, LinkedIn, Rumble, or Reddit | Summary, hooks, claims, quotes, content atoms |
comment-mining |
Mine comments for questions, objections, pain points, product ideas, and audience language | VOC report, themes, quotes, content ideas |
competitor-social-research |
Compare competitors' social strategy and find what is working | Competitor brief, content pillars, gaps, recommendations |
ad-library-teardown |
Analyze active Meta, Google, and LinkedIn ads | Messaging angles, hooks, CTAs, offers, test ideas |
trend-discovery |
Find trending topics, hashtags, sounds, posts, and short-form formats in a niche | Trend brief, evidence table, suggested content angles |
influencer-prospecting |
Build creator or influencer prospect lists from public social data | Prospect CSV/table, fit score, outreach notes |
audience-research |
Evaluate creator or brand audience fit from public profile and demographic signals | Audience-fit report, market/country notes, confidence labels |
social-listening-brief |
Research what people are saying about a brand, topic, product category, or niche | Multi-source brief, themes, cited examples, sentiment caveats |
product-demand-research |
Validate product ideas and find pain points from social posts, comments, and Reddit | Demand signals, pains, objections, exact language, ideas |
creator-profile-teardown |
Analyze why a creator or brand account works and what to copy | Positioning teardown, content pillars, outliers, playbook |
content-repurposing |
Turn social videos, transcripts, and posts into reusable content assets | LinkedIn posts, X threads, scripts, newsletter/blog ideas |
scrapecreators-api |
Route a raw scraping/fetching request to the right ScrapeCreators endpoint | API calls, endpoint references, pagination guidance |
Example Prompts
Find the outlier posts for @starterstory on YouTube Shorts from the latest page of videos.
Analyze the transcripts from these 12 TikToks and pull out the best hooks, claims, and reusable content angles.
Mine the comments on this viral Instagram Reel. I want objections, questions, buying intent, and exact audience language.
Compare these five brands on TikTok and Instagram. What formats and topics are working for each one?
Tear down the active Facebook, Google, and LinkedIn ads for this competitor. Give me hooks, offers, CTAs, and what to test.
How the Skills Work Together
scrapecreators-api
│
▼
social research workflows
├─ outlier-post-finder
├─ transcript-intelligence
├─ comment-mining
├─ competitor-social-research
├─ ad-library-teardown
├─ trend-discovery
├─ influencer-prospecting
├─ audience-research
├─ social-listening-brief
├─ product-demand-research
├─ creator-profile-teardown
└─ content-repurposing
The workflow skills should use scrapecreators-api as the data layer when they need endpoint details. Each workflow produces a useful artifact, not just raw JSON.
Design Principles
- Workflow-first, API-second — users ask for a business outcome, not an endpoint.
- Public-data only — ScrapeCreators extracts public social data. Do not promise logged-in/private data.
- Cited outputs — include source URLs for posts, videos, ads, and comments whenever possible.
- Baseline-aware analysis — judge performance against a creator's own normal performance, not only raw vanity metrics.
- Exact language matters — preserve useful comments, hooks, captions, and transcript quotes verbatim.
- Keep outputs actionable — end with patterns, recommendations, test ideas, or a CSV when useful.